Commercial Real Estate experience redesign
UX Design . Figma
UX Summary
Background
The original Commercial Real Estate (CRE) page, launched in 2021, lacked key information despite CRE being a major driver for the Commercial segment. A new third-party partnership and SEO insights brought renewed attention to the page, prompting a full redesign. What began as a single page evolved into an eight-page experience that fully tells the CRE story.
Updated features for the entire experience
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Added a dedicated "Commercial Real Estate" tab in the main navigation
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Created an Overview page featuring updated FAQs and a glossary section
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Updated the Leadership and Transactions page with current content
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Built a full breakdown of Loan Servicing and the partnership with Grandbridge
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Introduced an Industries We Serve overview page
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Added dedicated pages for Community Capital, REITs, and Private Developers
Commercial real estate overview page
Updated features:
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Completely refreshed and modernized content
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Client-focused messaging that highlights how our services benefit them
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Clear explanations of each lending offering
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Proof of credibility through showcased past transactions
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Research-driven FAQs to address common questions
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Primary call-to-action directing users to learn more about our CRE team
Other page designs
User test Results
90%
of users completed all tasks
100%
of users could locate every page
95%
of users had positive feedback during testing
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