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Commercial Real Estate experience redesign

UX Design . Figma 

Overview : I led the strategy to replace an insufficient CRE page with an eight-page experience that provides clear service details and demonstrates the team’s credibility through real examples.

Role : Lead UX Designer

Toolkit : Figma

UX Summary

Background
The original Commercial Real Estate (CRE) page, launched in 2021, lacked key information despite CRE being a major driver for the Commercial segment. A new third-party partnership and SEO insights brought renewed attention to the page, prompting a full redesign. What began as a single page evolved into an eight-page experience that fully tells the CRE story.
Updated features for the entire experience
Commercial real estate overview page

Updated features: ​

  • Completely refreshed and modernized content

  • Client-focused messaging that highlights how our services benefit them

  • Clear explanations of each lending offering

  • Proof of credibility through showcased past transactions

  • Research-driven FAQs to address common questions

  • Primary call-to-action directing users to learn more about our CRE team

Other page designs

User test Results

Loan servicing page.png

Thank you!

Thanks for taking the time to review this project; feel free to check out the live page for the final result.

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